This insider look at over 30 major industries and professions is the ideal tool for software executives and salespeople who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CTOs from Global 500 Companies on the types of products, solutions and software that they are looking for to help them succeed. The report is now a "how to sell software report," but rather a report that enables you to understand an industry's/company's pain in order to better sell your products/services. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on sales ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics.
- Paperback | 560 pages
- 207.8 x 275.8 x 48.8mm | 2,104.69g
- 01 Sep 2003
- West Group
- ASPATORE BOOKS