Excellence in Business, Revised Edition (Book Only)

Excellence in Business, Revised Edition (Book Only) : International Edition

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Description

For one-semester courses in Business Communication and Business Writing offered in the department of Business, English, and Speech Communication, this text provides coverage of current topics and examines how they developed and their implications for the future. It uses real cases to expose students to the intricacies surrounding any business.show more

Product details

  • Paperback | 624 pages
  • 217 x 277 x 23mm | 1,250g
  • Pearson Education (US)
  • Pearson
  • United States
  • 11th edition
  • Illustrations (chiefly col.), col. ports.
  • 0131273043
  • 9780131273047

Table of contents

I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION 1. Understanding Business Communication 2. Communicating in Teams and Mastering Listening and Nonverbal Communication Skills 3. Communicating InterculturallyII. THE THREE-STEP WRITING PROCESS 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business MessagesIII. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES 7. Writing Routine, Good-News, and Goodwill Messages 8. Writing Bad-News Messages 9. Writing Persuasive MessagesIV. REPORTS AND ORAL PRESENTATIONS10. Planning Business Reports and Proposals11. Writing Business Reports and Proposals12. Completing Formal Business Reports and Proposals13. Giving Speeches and Oral PresentationsV. EMPLOYMENT MESSAGES14. Writing Resumes and Application Letters15. Interviewing for Employment and Following UpAppendix A: Format and Layout of Business DocumentsAppendix B: Documentation of Reports SourcesAppendix C: Correction SymbolsVideo GuideHandbook of Grammar, Mechanics, and UsageAnswer Keysshow more