Excellence in Business Communication

Excellence in Business Communication

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For courses in Business Communication and Business Writing in Business, English, and Speech Communication departments. This is the only text that offers business communication experience in every chapter through real-world "on the job" simulations featuring actual companies. These simulations provide a unique opportunity for students to apply concepts to real events and to sharpen their business communication problem-solving skills.show more

Product details

  • Paperback | 608 pages
  • 217 x 274 x 22mm | 1,221g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 5th International edition
  • Illustrations (chiefly col.), col. ports.
  • 0131227815
  • 9780131227811

Table of contents

(NOTE: Each chapter concludes with a Summary of Learning Objectives, Test Your Knowledge, Interactive Learning, Apply Your Knowledge, Practice Your Knowledge, Exercises.) I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. On the job: Facing a Communication Dilemma at Hallmark. Achieving Career Success Through Effective Communication. Communicating in Organizations. Understanding the Communication Process. Recognizing Communication Barriers. Overcoming Barriers to Improve Communication. Strengthening Your Communications Skills. Applying What You've Learned. On the job: Solving a Communication Dilemma at Hallmark. 2. Communicating in Teams: Collaboration, Listening, Nonverbal, and Meeting Skills. On the job: Facing a Communication Dilemma at American Express. Working in Teams. Developing an Effective Team. Collaborating on Team Messages. Speaking with Team Members. Increasing Meeting Productivity. On the job: Solving a Communication Dilemma at American Express. 3. Communicating Interculturally. On the job: Facing a Communication Dilemma at Target Stores. Understanding the Importance of Communicating Across Cultures. Improving Intercultural Sensitivity. Improving Communication Across Cultures. On the job: Solving a Communication Dilemma at Target Stores. II. THE THREE-STEP WRITING PROCESS. 4. Planning Business Messages. On the job: Facing a Communication Dilemma at Home Depot. Understanding the Three-Step Writing Process. Analyzing Your Purpose and Audience. Investigating Necessary Information. Adapting Your Message to Serve Your Audience and Purpose. On the job: Solving a Communication Dilemma at Home Depot. 5. Writing Business Messages. On the job: Facing a Communication Dilemma at the U.S. Mint. Organizing Your Message. Composing Your Message. On the job: Solving a Communication Dilemma at the U.S. Mint. 6. Completing Business Messages. On the job: Facing a Communication Dilemma at McDonald's. Moving Beyond Your First Draft. Revising Your Message. Producing Your Message. Use Technology to Produce and Distribute Your Messages. Proofreading Your Message. On the job: Solving a Communication Dilemma at McDonald's. III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES. 7. Writing Routine, Good-News, and Goodwill Messages. On the job: Facing a Communication Dilemma at Campbell Soup. Using the Three-Step Writing Process for Routine Messages. Making Routine Requests. Sending Routine Replies and Positive Messages. On the job: Solving a Communication Dilemma at Campbell Soup Company. 8. Writing Bad-News Messages. On the job: Facing a Communication Dilemma at American Airlines. Using the Three-Step Writing Process for Bad-News Messages. Sending Bad-News Messages. On the job: Solving a Communication Dilemma at American Airlines. 9. Writing Persuasive Messages. On the job: Facing a Communication Dilemma at Patagonia. Using the Three-Step Writing Process for Persuasive Messages. Sending Persuasive Messages. Sending Sales and Fundraising Messages. On the job: Solving a Communication Dilemma at Patagonia. IV. REPORTS AND ORAL PRESENTATIONS. 10. Planning Business Reports and Proposals. On the job: Facing a Communication Dilemma at Dell Computer. Why Businesses Need Reports. Types of Business Reports. Planning Business Reports-Analysis. Planning Business Reports-Investigation. Planning Business Reports-Adaptation. On the job: Solving a Communication Dilemma at Dell Computer Corporation. 11. Writing Business Reports and Proposals. On the job: Facing a Communication Dilemma at FedEx. Organizing Business Reports and Proposals. Organizing Visual Aids for Business Reports. Composing Business Reports and Proposals. On the job: Solving a Communication Dilemma at FedEx. 12. Completing Formal Reports and Proposals. On the job: Facing a Communication Dilemma at Levi Strauss. Revising Formal Reports and Proposals. Producing Formal Reports and Proposals. Proofreading Formal Reports and Proposals. Getting Feedback from Formal Reports and Proposals. On the job: Solving a Communication Dilemma at Levi Strauss. 13. Giving Speeches and Oral Presentations. On the job: Facing a Communication Dilemma at the Keys Group. The Three-Step Oral Presentation Process. Step 1: Planning Speeches and Presentations. Step 2: Writing Speeches and Presentations. Step 3: Completing Speeches and Presentations. On the job: Solving a Communication Dilemma at the Keys Group. V. EMPLOYMENT MESSAGES. 14. Writing Resumes and Application Letters. On the job: Facing a Communication Dilemma at Pinkerton. Building Toward a Career. Planning your Resume. Writing your Resume. Completing Your Resume. Writing Other Types of Employment Messages. On the job: Solving a Communication Dilemma at Pinkerton. 15. Interviewing for Employment and Following Up. On the job: Facing a Communication Dilemma at Herman Miller, Inc. Understanding the Interviewing Process. Preparing for a Job Interview. Interviewing for Success. Following Up After the Interview. On the job: Solving a Communication Dilemma at Herman Miller, Inc. Appendix A: Format and Layout of Business Documents. First Impressions. Letters. Envelopes. Memos. E-Mail. Time-Saving Messages. Reports. Meeting Documents. Appendix B: Documentation of Reports Sources. Chicago Style. APA Style. MLA Style. Appendix C: Fundamentals of Grammar and Usage. Grammar. Punctuation. Mechanics. Vocabulary. Appendix D: Correction Symbols. Content and Style. Grammar, Usage, and Mechanics. Proofreading Marks. References. Acknowledgements. Name/Organization/Brand/Company Index. Subject Index.show more

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135 ratings
3.87 out of 5 stars
5 43% (58)
4 20% (27)
3 24% (32)
2 8% (11)
1 5% (7)
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