Excellence In Business Communication

Excellence In Business Communication : International Edition

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For one-semester courses in Business Communication and Business Writing offered in the departments of Business, English, and Speech Communication. Excellence in Business Communication is a compelling model of today's most effective instructional techniques. Students can experience business communication first hand through a variety of highly involving simulations, activities, and real-world examples that no other textbook matches.This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. That's why it's the most effective teaching and learning tool you'll find for a business communication course.show more

Product details

  • Paperback | 656 pages
  • 220 x 274 x 24mm | 1,320g
  • Pearson Education (US)
  • Pearson
  • United States
  • 6th edition
  • 0131273213
  • 9780131273214
  • 2,033,044

Table of contents

I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Communicating in Teams and Mastering Listening and Nonverbal Communication Skills. 3. Communicating Interculturally. II. THE THREE-STEP WRITING PROCESS. 4. Planning Business Messages. 5. Writing Business Messages. 6. Completing Business Messages. III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES. 7. Writing Routine, Good-News, and Goodwill Messages. 8. Writing Bad-News Messages. 9. Writing Persuasive Messages. IV. REPORTS AND ORAL PRESENTATIONS. 10. Planning Business Reports and Proposals. 11. Writing Business Reports and Proposals. 12. Completing Formal Business Reports and Proposals. 13. Giving Speeches and Oral Presentations. V. EMPLOYMENT MESSAGES. 14. Writing Resumes and Application Letters. 15. Interviewing for Employment and Following Up. Appendix A: Format and Layout of Business Documents. Appendix B: Documentation of Reports Sources. Appendix C: Correction Symbols. Video Guide. Handbook of Grammar, Mechanics, and Usage. Answer Keys.show more