Excellence in Business Communication, Canadian Edition

Excellence in Business Communication, Canadian Edition

3.87 (153 ratings by Goodreads)
  • Paperback
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For courses in Business Communication and Business Writing. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills. The first Canadian edition by Ava Cross retains the dynamic features of the original but adds a further dimension by involving students in communication tasks and problems faced by many Canadian companies, such as handling messages both in English and French.
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Product details

  • Paperback | 672 pages
  • 203 x 279 x 25mm | 1,352g
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 0130193550
  • 9780130193551

Table of contents

I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Communicating Successfully in an Organization. 2. Understanding Business Communication. 3. Communicating Interculturally. 4. Communicating Through Technology. II. THE WRITING PROCESS. 5. Planning Business Messages. 6. Composing Business Messages. 7. Revising Business Messages. III. LETTERS, MEMOS, AND OTHER BRIEF MESSAGES. 8. Writing Direct Requests. 9. Writing Routine, Good-News, and Goodwill Messages. 10. Writing Bad-News Messages. 11. Writing Persuasive Messages. IV. REPORTS AND PROPOSALS. 12. Writing Short Reports. 13. Planning Long Reports. 14. Completing Formal Reports and Proposals. V. EMPLOYMENT MESSAGES. 15. Writing Resumes and Application Letters. 16. Interviewing for Employment and Following Up. VI. ORAL COMMUNICATION. 17. Listening, Interviewing, and Conducting Meetings. 18. Giving Speeches and Oral Presentations. Appendix A: Format and Layout of Business Documents. Appendix B: Documentation of Reports Sources. Handbook: Fundamentals of Grammar and Usage. Correction symbols appear on the inside covers for easy reference. References.
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Rating details

153 ratings
3.87 out of 5 stars
5 43% (66)
4 20% (30)
3 25% (38)
2 7% (10)
1 6% (9)
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