Event Management

Event Management

3.18 (16 ratings by Goodreads)
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For courses in Meeting, Event, Exposition and Convention Planning and Management for hospitality or business students. Event Management is packed full of "true to life" examples of events across the nation-illustrating all the skills needed to become a successful event manager. From this book students will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.
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Product details

  • Paperback | 312 pages
  • 178 x 232 x 16mm | 458.14g
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • New
  • 0131149385
  • 9780131149380
  • 2,147,523

Back cover copy

This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are required for the planning of these expensive and often one-time occasions.

Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.

From this book you will learn how to design, plan, market and stage an event. You will learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. And, you will learn what you need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events you stage.
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Table of contents

1. Introduction to Event Management. Size of Events. Types of Events. The Event Team. Code of Ethics. 2. Concept and Design. Developing the Concept. Analyzing the Concept. Designing the Event. Logistics of the Concept. 3. Feasibility. Keys to Success. The SWOT Analysis. 4. Legal Compliance. Relevant Legislation. Stakeholders and Official Bodies. Contracts. 5. Marketing. Nature of Event Marketing. Process of Event Marketing. The Marketing Mix. Sponsorship. 6. Promotion. Image/Branding. Advertising. Publicity. Public Relations. 7. Financial Management. The Budget. Break-Even Point. Cash Flow Analysis.Profit and Loss Statement. Balance Sheet. Financial Control Systems. Panic Payments. 8. Risk Management. Process of Risk Management. Incident Reporting. Emergency Response Plans. Standards for Risk Management. 9. Planning. Develop a Mission/Purpose Statement. Establish the Aims of the Event. Establish the Objectives. Prepare an Event Proposal. Make Use of Planning Tools. 10. Protocol. Titles. Dress for Formal Occasions. Protocol for Speakers. Religious and Cultural Protocol. Protocol for Sporting Ceremonies. Rules for Flag Flying. 11. Staging. Choosing the Event Site. Developing the Theme. Conducting Rehearsals. Providing Services. Arranging Catering. Organizing Accommodation. Managing the Environment. 12. Staffing. Developing Organization Charts. Preparing Job Descriptions. Recruitment and Selection. Drawing Up Rosters. Training. Briefing Staff. Managing Legal Requirements. Preparing Staffing Plans. Developing Recognition Strategies. Managing Volunteers. 13. Leadership. Developing Leadership Skills. Managing Temporary and Diverse Teams. Group Development. Improving Communication. Time Management. Planning and Managing Meetings. 14. Operations and Logistics. Logistics. Policies. Procedures. Performance Standards. Functional Areas. Leadership and Staff Motivation. 15. Safety and Security. Security. Occupation Safety and Health. Incident Reporting. 16. Crowd Management and Evacuation. The Crowd Management Plan. Major Risks. Crowd Management. Emergency Planning. Implementing Emergency Procedures. 17. Monitoring, Control and Evaluation. Monitoring and Control Systems. Operational Monitoring and Control. Evaluation. The Broader Impact of Events. 18. Careers in a Changing Environment. Job opportunities. Keeping Up to Date. Appendix 1. Supplementary Internet Links. Appendix 2. Event Proposal. Appendix 3. Professional Associations. Appendix 4. Education Programs. Bibliography. Index.
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About Brenda R. Carlos

Brenda R. Carlos is publisher and managing editor for the Hospitality News Group which publishes Hospitality News for the Western US and the International Education Guide. She is the author of numerous articles and chapters in books focusing on all aspects of the hospitality industry. She is a graduate of Brigham Young University, Provo, Utah. Brenda is a member of the International Foodservice Editorial Council.
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Rating details

16 ratings
3.18 out of 5 stars
5 12% (2)
4 31% (5)
3 31% (5)
2 12% (2)
1 12% (2)
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