Event Management For Dummies

Event Management For Dummies

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Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more.

Open the book and find:

Planning, budgeting and strategy
Guests and target audience
Promoting and marketing events
Location, venue and travel logistics
Food, drink, entertainment and themes
Security, health and safety, permissions, insurance and the like
Tips for building a career in event management
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Product details

  • Paperback | 336 pages
  • 188 x 232 x 20mm | 639.99g
  • New York, United States
  • English
  • illustrations (black and white)
  • 1118591127
  • 9781118591123
  • 95,558

Back cover copy

Learn to:

Plan and run a successful event - from conferences andexhibitions to festivalsTackle everything from the creative brief to health andsafetyGet through 'show' day with your sanity intactMeasure and build upon the success of your event

Your A-to-Z guide from a top industry professional

Whether you'd like to break into the booming event industry, oryou've been tasked with organising an event for work or sociallyand don't have a clue where to start, this book has you covered.Written by the Managing Director of one of London's top eventcompanies, it's packed with expert tips, hints and checklists, andcovers all aspects of planning and running an event - frombudgeting, scheduling and promotion, to finding a location, sortingsecurity, health and safety and much more.

Take your first steps - start out by deciding what kind ofevent you want to put on, researching your audience and puttingtogether a realistic budgetDesign an experience - discover how to craft an event's'message' and create a truly memorable occasion - with tips onselecting the right creative content and entertainmentManage the nitty-gritty - from location to deliveries, health and safety to paperwork, learn how to successfully handlethe million-and-one details involved in an eventPlan for the worst - get the lowdown on potential problemsand how to avoid them, and what to do to stop them from ruining anevent, should they occurTackle event day and beyond - keep everything runningsmoothly on the day, learn to measure the success of your event andbuild on that success with post-event marketing

Open the book and find:

Priceless tips, hints and checklistsHow to tailor the event to your audienceGuidance on budgeting, scheduling, promotion and locationAdvice on technical production, catering and entertainmentImportant health, safety and security informationThe types of suppliers you need in your address book - andmust-have items to keep in your 'event kit'Insider information on building a career in eventmanagement
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Table of contents

Introduction 1

Part I: Getting Started 5

Chapter 1: Why Put on An Event? 7

Chapter 2: Knowing Your Audience 17

Chapter 3: Deciding on the Type of Event To Put On 27

Chapter 4: Managing Your Team to Manage Your Event 53

Chapter 5: Budget Planning and Management 75

Part II: Planning Your Event s Look and Feel 101

Chapter 6: Crafting the Message 103

Chapter 7: Designing the Experience 115

Chapter 8: Making Sure People Know about Your Event 141

Part III: When, Where and Who: The Devil s in the Detail 161

Chapter 9: Timings, Timings, Timings 163

Chapter 10: Deciding Where to Hold Your Event 185

Chapter 11: Who Does What: Front and Back of House 213

Part IV: Considering Potential Problems 225

Chapter 12: Keeping Healthy, Safe and Secure 227

Chapter 13: Fail to Prepare, Prepare to Fail! Contingency Planning 253

Part V: On the Day and Beyond 265

Chapter 14: Measuring the Success of Your Event 267

Chapter 15: Building on the Event 281

Part VI: The Part of Tens 287

Chapter 16: Ten Types of Suppliers You Need in Your Address Book 289

Chapter 17: Ten Online Resources For Event Planners 293

Chapter 18: Ten Things to Have in Your Event Kit during the Build and Show Day 297

Chapter 19: About Ten Tips for Building a Career in Event Management 301

Index 305
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About Laura Capell

Laura Capell is Managing Director of Sledge Ltd, one of the most successful events companies in London. Her unique ability to understand brands and how people want to interact with them has seen Laura work with some of the biggest brands around, delivering award-winning service. Laura was voted one of the top young industry professionals by Conference & Incentive Travel magazine.
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Rating details

18 ratings
3.38 out of 5 stars
5 11% (2)
4 22% (4)
3 61% (11)
2 6% (1)
1 0% (0)
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