Event management

Event management : A developmental and managerial approach

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Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
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Product details

  • Paperback | 584 pages
  • 168 x 245 x 33mm | 586g
  • Juta & Company Ltd
  • Juta Legal and Academic Publishers
  • Kenwyn, South Africa
  • English
  • 3rd ed
  • b/w photos & tables
  • 0702177792
  • 9780702177798
  • 1,558,361

Table of contents

The World of Events; Events Strategic Development; The Role of Management in Events Management; Events Role Players; Bidding & Securing an Event; Events Planning & Co-Ordination; Events Organising; Project Management for Events; Events Accounting & Financial Management; Design Management of Events; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety Management; Hallmark & Mega-Events; Festivals; Sport Events; Exhibitions, Expositions & Fairs; Political, Civic & Government Events; Banqueting; Corporate Events; Meetings.
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