European Casebook Cooperative Strategies

European Casebook Cooperative Strategies

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Co-operative strategies are looked at from a strategic management perspective, illustrating important managerial challenges, formulation and implementation of strategy, strategy content and process issues, cross-cultural management leadership, EC and global-local regional challenges. This casebook illustrates the three underlying perspectives of the firm which create competitive advantages - the environmentally based, the resource based and the competence more

Product details

  • Paperback | 320 pages
  • 174 x 235 x 18mm | 554g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • International
  • 0130971553
  • 9780130971555

Table of contents

Cases; standards strategies for telepoint - the failure of co-operation; OCG Microelectronic Materials Inc. (Ceiba-Geigy and Olin); the J2T alliance (Telefunken, Thorn EMI and JVC); SEMEX Canada; Russki adventures; Midwest hospital and Polish Inc.; learning by doing IF assistor (IBM-Fellesdata AS); Royal Bank of Scotland and Banco Santander of Spain; Corning-Asahi-Siecor; Benetton; Cap Gemini Sogeti; LACER SA - Euroalliance; internal alliances for growth; SKF; Pellence et Motte; Group Bull, NEC and Honeywell; more