Establishing a Triple Bottom Line Strategy

Establishing a Triple Bottom Line Strategy : Leading CEOs on Balancing Economic, Environmental, and Social Responsibilities

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Description

Establishing a Triple Bottom Line Strategy provides an authoritative, insiders perspective on achieving operational excellence with a three-pronged focus on people, profit, and planet. Featuring CEOs from some of the top companies in the nation, this book offers more than just another strategy as a means to a profitable end; rather, the authors emphasize the importance of a holistic leadership style that reinforces the heart and soul of a companys vision and values. Recognizing that a company only experiences growth and success as a result of the collective work of its employees, these executives underscore the significance of developing and educating staff, encouraging accountability, and treating their employees as stakeholders. The authors also discuss the importance of environmental and community responsibilities, including eco-friendly solutions to reduce ones carbon footprint as well as outreach initiatives to support charities and local community needs. Although these leaders appreciate the significance of a companys financial health, they also acknowledge that it is only one piece of the larger picture. While striking the right balance across these three areas can be especially challenging in todays economy, this book encourages readers to understand that a commitment to the companys culture and purpose can ensure continued accomplishments, employee loyalty, and competitive advantage. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading minds today, as these insiders offer a synergistic, triple bottom line approach for achieving stability and long-term success, even when external factors such as the economy are uncertain.show more

Product details

  • Paperback | 108 pages
  • 139.7 x 213.36 x 10.16mm | 158.76g
  • Cengage Learning, Inc
  • West Publishing Co
  • Eagan, United States
  • English
  • 0314266526
  • 9780314266521