Essentials of Strategic Management

Essentials of Strategic Management

3.44 (49 ratings by Goodreads)
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For undergraduate and graduate courses in Strategic Management and Business Policy.

A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.
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Product details

  • Paperback | 203 pages
  • 175.26 x 231.14 x 10.16mm | 362.87g
  • Pearson
  • United States
  • 2nd edition
  • 0130196002
  • 9780130196002

Table of contents

1. Basic Concepts of Strategic Management.

2. Corporate Governance and Social Responsibility.

3. Environmental Scanning and Industry Analysis.

4. Internal Scanning: Organizational Analysis.

5. Strategy Formulation: Situation Analysis and Business Strategy.

6. Strategy Formulation: Corporate Strategy.

7. Strategy Formulation: Functional Strategy and Strategic Choice.

8. Strategy Implementation: Organizing for Action.

9. Strategy Implementation: Staffing and Leading.

10. Evaluation and Control.

11. Suggestions for Case Analysis.

Appendix 11.A: Suggested Techniques for Case Analysis and Presentation.

Appendix 11.B: Resources for Case Library Research.

Appendix 11.C: Strategic Audit of a Corporation.

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Rating details

49 ratings
3.44 out of 5 stars
5 20% (10)
4 33% (16)
3 27% (13)
2 12% (6)
1 8% (4)
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