Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management

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Description

For courses in Small Business Management and Entrepreneurship. A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.show more

Product details

  • Paperback | 624 pages
  • 200 x 253 x 23mm | 1,071g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 3rd International edition
  • 0131225154
  • 9780131225152

Table of contents

I. THE CHALLENGES OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Forms of Ownership and Franchising. 5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS. 6. Building a Powerful Marketing Plan. 7. Advertising and Pricing for Profit. 8. Managing Cash Flow. 9. Creating a Successful Financial Plan. 10. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Funds: Debt and Equity. 12. Choosing the Right Location and Layout. 13. Global Aspects of Entrepreneurship: Why Go Global? 14. Leading the Growing Company and Planning for Management Succession. 15. E-Commerce and the Entrepreneur. Index.show more