Essentials of Entrepreneurship and Small Business Management : United States Edition
For courses in Small Business Management and Entrepreneurship.A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.
- Paperback | 624 pages
- 198.12 x 254 x 25.4mm | 1,088.62g
- 05 Jun 2001
- Pearson Education (US)
- United States
- 3rd edition
Table of contents
I. THE CHALLENGES OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Forms of Ownership and Franchising. 5. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS. 6. Building a Powerful Marketing Plan. 7. Advertising and Pricing for Profit. 8. Managing Cash Flow. 9. Creating a Successful Financial Plan. 10. Crafting a Winning Business Plan. IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE. 11. Sources of Funds: Debt and Equity. 12. Choosing the Right Location and Layout. 13. Global Aspects of Entrepreneurship: Why Go Global? 14. Leading the Growing Company and Planning for Management Succession. 15. E-Commerce and the Entrepreneur. Index.