Entrepreneurs succeed when they say "yes" to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying "no" to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.
-- Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller "The Start-up of You"
Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project.
"-Tim Brown, CEO, IDEO
"As a self-proclaimed "maximalist" who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just "less," you should read it too." - Chris Guillebeau, NYT bestselling author of "The $100 Startup"
"Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown's words slowly, stop and think about how to apply them to your life - you will do less, do it better, and begin to feel the insanity start to slip away."
- Robert I. Sutton, Professor at Stanford University and author of "Good Boss, Bad Boss" and "Scaling Up Excellence.
In a world of increasing chaos and complexity, the ideas and tools of Essentialism turn chaos into commitment and complexity into accomplishment. This timely, well written book is a must read and do for any employee, manager, leader, or parent whoever feels overwhelmed. It is truly the right book at the right time.
- Dave Ulrich, Professor, University of Michigan School of Business and Partner, the RBL Group "While everyone else is still leafing through "Lean In" or "Outliers," get a competitive jump on thehshow more