The Essential Persona Lifecycle

The Essential Persona Lifecycle : Your Guide to Building and Using Personas: Your Guide to Building and Using Personas

3.87 (49 ratings by Goodreads)
By (author)  , By (author) 

List price: US$30.99

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.



*Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI

*Invaluable guide that gives you a quick reference for incorporating personas into a product development process

*Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
show more

Product details

  • Electronic book text | 240 pages
  • United States
  • English
  • 0123814197
  • 9780123814197
  • 1,786,907

Rating details

49 ratings
3.87 out of 5 stars
5 29% (14)
4 35% (17)
3 33% (16)
2 4% (2)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X