The Essential Guide to Mobile Business

The Essential Guide to Mobile Business

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Description

Mobile business is the next generation of e-business, in which virtually any traditional business function can be delivered via mobile devices such as cell phones, pagers, or PDAs. The goal of mobile business and m-commerce is to enable people to conduct business and make purchases using portable devices as easily and efficiently as they could in the office or at home. The Essential Guide to Mobile Business is a complete, up-to-the-minute briefing on m-business for every non-technical professional. Two leading m-business implementers introduce the mobile Internet from three different perspectives: customer, entrepreneur, and developer. They review key m-business technologies such as WAP and Bluetooth, and preview tomorrow's advances, such as GPRS, UMTS, and EDGE. The book presents a series of detailed case studies designed to help you identify your best m-business opportunities, and offer a detailed five-step action plan for establishing your mobile Internet presence. For all investors, business decision-makers, marketing, sales, public relations, and other professionals who need accurate, accessible information about emerging wireless technologies.show more

Product details

  • Paperback | 304 pages
  • 175.26 x 228.6 x 22.86mm | 589.67g
  • Pearson Professional Education
  • Prentice Hall PTR
  • New Jersey, United States
  • English
  • facsimiles
  • 013093819X
  • 9780130938190