The Essential Guide to Internet Business Technology
- Paperback | 464 pages
- 177.8 x 231.14 x 30.48mm | 725.74g
- 01 Mar 2002
- Pearson Education (US)
- Prentice Hall
- Upper Saddle River, United States
- w. numerous figs.
Other books in this series
13 Jul 2012
24 Jul 2014
Back cover copy
What every business professional needs to know about Internet technologyClear, nontechnical explanations: hardware, software, infrastructure, and moreThe importance of Internet business even after the dot-com crash
Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions--especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.
Current Internet hardware and software technologies and their implications Web content development and design: what you must know to build effective business sitesNew opportunities made possible by XML and XML-related technologiesInternet business models and marketing: lessons of the dot-com crashInternet security: protecting your data, applications, and customersRelational databases, data warehouses, and data miningMicrosoft(r) .NET versus Linux(r), Java(tm), and the open source movement Selecting a Web hosting service, last-mile connection, and application service providerWeb services, SOAP, middleware, enterprise application integration, and B2B integration
Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.
Table of contents
I. TECHNOLOGY BASICS.
1. Say "Yes" to Internet Business.
Internet Business Is More Than E-Commerce. Internet Business Is Big. Why Technology Is Key. Objectives of the Book. Is This Book for You? Navigating the Book.
2. What Do I Need to Know about Hardware?
Is The PC Dead? How Information Is Stored. How a Computer Works. Types of Computers and Hardware Selection. Future Trends and Implications.
3. Software Is Everywhere.
Software: Solution or Problem? Operating Systems. Programming Languages. Modern Software Development. Future Trends and Implications.
4. Internet and Web Technology.
FROM SOAP OPERAS TO TIDAL WAVES. COMPUTER NETWORK BASICS. PACKET SWITCHING AND TCP/IP. THE WEB. BASIC INTERNET TOOLS. THE DOMAIN NAME SYSTEM. ADVANCED SEARCHES ON THE WEB. FUTURE TRENDS AND IMPLICATIONS.
II. FRONT END: PRESENTATION.
5. Languages of the Internet.
The Face of Internet business. Markup Languages and Html. Tools For Creating A Fabulous Web Page. The Joy Of X: XML, XSL, and XHTML. Dynamic Web Pages. Future Trends and Implications.
6. Web Site Design and Content.
The Age of Information Overload. The Nature of the Web. What Is the Purpose of the Site? Who Is Your Audience? What Content Will You Provide? Closing the Online Sale. How To Get A High Ranking for Your Web Site. Managing Web Site Content. Best Practices for Web Site Design and Content. Future Trends and Implications.
7. Getting Your Business Online.
Where Are You on the Internet Business. Technology Spectrum? The Hardware Decision. Never Buy Software Again. How To Choose a Consulting Service. Getting Connected. Future Trends and Implications.
III. NUTS AND BOLTS OF INTERNET BUSINESS.
8. Rethinking Internet Business Models.
What Is an Internet Business Model? The Myth of the Dot-Com Fallout. Is Internet Business Different? What Works, What Doesn't. Future Trends and Implications.
9. Security and Internet Business.
Trust Everyone, but Brand Your Cattle. Password Basics. Tradition: Single Key Encryption. The Epiphany: Public Key Encryption. Trust and Digital Signature. Putting It All Together: Secure Socket Layers. Firewalls and Proxy Servers. Privacy. Future Trends and Implications.
10. Internet Business Transactions.
Minimizing Transaction Costs with Internet Business. B2C Systems. B2B Systems. P2P Systems. Future Trends and Implications.
11. Marketing on the Internet.
The Second Wave of Internet Marketing. Internet Marketing Strategies. One of the Greatest Things about the Web: Measurement. Internet Marketing Media. Future Trends and Implications.
IV. BACK END: SUPPORT.
12 The Power of Databases.
Database Technology Is Crucial. Database Management Systems. The Relational Database Model. SQL: Getting Information In and Out of the Database. Building a Data Warehouse. Data Mining Basics. Future Trends and Implications.
13. Internet Business Architecture.
The Evolution of Computing: Coming Full Circle. Client/Server Paradigms. Client Technologies. Server Technologies. Scaling and Web Farms. Future Trends and Implications.
14. Enterprise Application Software.
The Importance of Application Software. From MRP to ERP. Supply Chain Management. Customer Relationship Management. Middleware. New Age Middleware: Web Services. Future Trends and Implications.
V. APPENDIX: ADDITIONAL HELP.
A Technical Appendix.
B: Suggested Reading.
About Kipp Martin
KIPP MARTIN is Professor of Operations Research and Computing Technology at the University of Chicago Graduate School of Business. He teaches Internet business technology to MBA students and executives in the U.S. and Europe. He holds a Ph.D. in Management Science from the University of Cincinnati.