Essential Communication Skills

Essential Communication Skills : The Ultimate Guide to Successful Business Communication

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Description

Essential Communication Skills presents a comprehensive reference to the essentials of good communication skills, explaining the principles of effective communication -- both written and oral -- and providing solid advice and practical guidelines on how to strengthen communication skills to produce better business communications. Each self-contained unit contains all the theory, specimen documents, suggested layouts and explanations you need to develop skills and understanding. You can choose a learning sequence to suit your own requirements, and we've provided a range of examination questions from a variety of examination boards so you can test your learning. Essential Communication Skills is ideal for: self-study readers needing to improve their business communication skills students of short or modular business communication courses business students secretarial or professional examination courses leading to examinations of Pitman, OCR (RSA), LCCIEB or similar examinations boards. Specimen layouts clearly illustrated and discussed Includes genuine example documents Visually appealing diagrams, illustrations and cartoons Examination questions at the end of each unit Unique icons introduce special features throughout Answer Key to help students -- provides answers to all the general sections Answer Book for lecturers' only guidelines for teaching and answers to all questionsshow more

Product details

  • Paperback | 288 pages
  • 191 x 246 x 17mm | 560g
  • Pearson Education Limited
  • LONGMAN
  • Harlow, United Kingdom
  • forms
  • 0582432022
  • 9780582432024

Table of contents

Section 1 Back to Basics Unit 1 The world of communication Unit 2 The language of communication Section 2 Business Writing in Action Unit 3 Perfect presentation Unit 4 Turn on the style Unit 5 Effective planning Section 3 Getting Down to Business Unit 6 Business letter Unit 7 Recruitment correspondence Unit 8 Memos Unit 9 Telecommunications Unit 10 Business reports Section 4 Creative and Persuasive Writing Unit 11 Circulars Unit 12 Sales letters Unit 13 Notices and advertisements Unit 14 Information sheets Unit 15 Publicity material Unit 16 Form design Appendix Answer Key Index Unitshow more