Eric Sink on the Business of Software

Eric Sink on the Business of Software

4.09 (358 ratings by Goodreads)
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Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in

Sink founded a company that was named to the Inc 500

Book explains tough topics like marketing and hiring, in terms that programmers understand-all sprinkled with a touch of humor
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Product details

  • Paperback | 320 pages
  • 178 x 235 x 20.32mm | 584g
  • Berkley, United States
  • English
  • 1st ed.
  • XIV, 320 p.
  • 1590596234
  • 9781590596234
  • 976,881

Table of contents

What Is a Small ISV?
Whining by a Barrel of Rocks
Starting Your Own Company
Finance for Geeks
Exploring Micro-ISVs
First Report from My Micro-ISV
Make More Mistakes
Small ISVs: You Need Developers, Not Programmers
Geeks Rule and MBAs Drool
Hazards of Hiring
Great Hacker != Great Hire
My Comments on "Hitting the High Notes"
Career Calculus
Finding a Product Idea for Your Micro-ISV
Marketing Is Not a Post-processing Step
Choose Your Competition
Act Your Age
Geek Gauntlets
Be Careful Where You Build
The Game Is Afoot
Going to a Trade Show
Magazine Advertising Guide for Small ISVs
Tenets of Transparency
Product Pricing Primer
Closing the Gap, Part 1
Closing the Gap, Part 2
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About Eric Sink

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.
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Rating details

358 ratings
4.09 out of 5 stars
5 39% (140)
4 37% (131)
3 20% (73)
2 3% (9)
1 1% (5)
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