Entrepreneurship and Small Business
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Entrepreneurship and Small Business : Start-up, Growth and Maturity

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Description

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative.
This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.
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Product details

  • Paperback | 584 pages
  • 216 x 276 x 22.86mm | 1,453g
  • Red Globe Press
  • United Kingdom
  • English
  • Revised
  • 4th ed. 2016
  • 584 p.
  • 1137430354
  • 9781137430359
  • 324,838

Table of contents

PART I: ENTREPRENEURSHIP .- 1. Entrepreneurship: The Social and Business Revolution.- 2. The Economics of Entrepreneurship and Public Policy.- 3. The Entrepreneurial Character.- 4. Discovering a Business Idea.- 5. Researching and Evaluating the Business Idea.- PART II: START-UP.- 6. Start-up: Developing Your Business Model.- 7. Adding Values to the Business Model.- 8. Launching the Business.- 9. Legal Foundations.- 10. Operations and Risk.- 11. Financial Management.- PART III: GROWTH.- 12. Growth: Building the Foundations.- 13. Strategies for Growth.- 14. Financing the Business.- 15. From Business Model to Business Plan.- PART IV: MATURITY.- 16. Maturity: Success and Failure.- 17. Family Business.- 18. From Entrepreneur to Entrepreneurial Leader.- 19. Corporate Entrepreneurship.
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Review Text

'A highly engaging and contemporary text, Paul Burns' revised edition provides a very practical approach to the study of entrepreneurship and small business. The case studies and case questions challenge students, encouraging them to reflect on their learning and enhance their understanding.' - Colette Henry, Norbrook Professor of Business & Enterprise, Centre for Veterinary & Bioveterinary Enterprise, The Royal Veterinary College

'A highly readable, comprehensive text for all students of small business. Its detailed coverage and explanation of the small business life cycle, adorned with rich examples and mini case studies, offers readers a solid learning experience related to the essentials of small business management.' - Jay Mitra, Head of Entrepreneurship and Innovation Group, Essex Business School

'This text should be indispensible to any student of entrepreneurship. It combines well researched understanding of entrepreneurship issues with considerable practical guidance in the form of cases, exercises, advice and tips. I strongly recommend it to any one whether they simply want to learn more about entrepreneurship or actually set up their own enterprise.' - Elizabeth Chell, Professor of Entrepreneurial Behaviour, Kingston University

'A well structured contemporary overview of key aspects of the entrepreneurial process.' - Sue Marlowe, Professor of Entrepreneurship, De Montfort University

'The 3rd edition of Paul Burns' Entrepreneurship and Small Business was a joy to read. Its improved format and updated case studies, along with several other important additions, make it ideal for teaching at both the undergraduate and postgraduate levels. It is also an excellent handbook for practitioners who launch their own enterprises.' - Mike Wells, Teaching Fellow, Entrepreneurship, City University

'An excellent text for students to refer to time and time again. Very comprehensive.' - Julie Logan, Professor of Entrepreneurship, City University

'It is one of the most thorough texts that I have seen on the topic of entrepreneurship.The book could very easily be adapted for either an entrepreneurship or a small business management course.' - Matt Allen, Northeastern University

'...a comprehensive text, written in a way that made me eager to read it. I could envisage students, those contemplating start-up and existing owner-managers, all reading it with interest...the overriding benefit lies in the way it is written - which inspires the reader to want to find out more, to gain skills and knowledge and to put theory into practice.' - Cathie Wright, Teaching Fellow in Management and Languages, Heriot Watt University, The International Journal of Entrepreneurship and Innovation
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Review quote

"This book is a "must have" for any student who is interested in entrepreneurship and small business management. It provides a comprehensive overview on all issues related to the set-up of a new business. The cases help students to gain deeper insights into the conceptual issues outlined in the chapters. Practice insights make the learning process more vivid." Carolin Decker - Faculty of Business Studies and Economics, University of Bremen, Germany "This is an excellent text on theory and practice of entrepreneurship and the author capture the essence of the same very well and present a range of extremely useful cases to support the theory. The text is informative, educational, stimulating, easy to read and follow, and provide a rich blend of knowledge relevant to students at all level." Dr Matthew Shafaghi - University of Bolton, UK "This is one of the most useful texts on new business development that combines the academic background with a template for new business planning, implementation and growth. As such it fits both academic entrepreneurial requirements and uses appropriate cases to supplement the the text. The supplementary material is first class. I will be recommending it too those of my MBA Capstone students both in the UK and wider afield who are looking at new business development whether as an entrepreneur or intrapreneur." Christopher Firth - Oxford Brookes University, UK "The book's pedagogic approach is great. Also, the layout and the practical examples are excellent." Professor Michel Charifzadeh, International University of Applied Sciences, Reutlingen University, Germany "Another great text from Paul Burns. This new edition updates much of what was so good about previous editions and also brings in key concepts from his New Venture Creation text." Dr Alex Gillet- York Management School, University of York, UK "An excellent update to a very popular small business textbook. I've been a fan since the first edition in 2001. I love the clear layout and contemporary design and feel to this edition. Lots of interesting case studies and examples. I like the path the book takes from start-up to growth and maturity. A solid textbook for any small business module and course at u/g and p/g level." Tim Savage- Cardiff School of Management, Cardiff Metropolitan University, UK 'A fantastic text for a teacher looking at ways of motivating students and helping them learn in an experiential manner. The cases, questions, activities and theoretical descriptions are presented in an attractive and clear structure, which makes my life as a teacher easier.' Mayank Golpelwar, Hochschule Bremen, Germany "Yet another masterpiece by Paul Burns! This book touches on contemporary issues in the field and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion." - Amon Simba, Nottingham Trent University, UK "A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought-provoking. The best part is that it has many cases and insights from all over the world!" - Poh Yen Ng, Dubai Men's College, United Arab Emirates "This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers." - Catherine Wang, Royal Holloway, University of London, UK "This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across." - Shafeek Sha, Rhodes University, South Africa "An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate level students, but also those developing small businesses." - Zahed Subhan, Drexel University, USA
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About Paul Burns

Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.
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Rating details

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