Entrepreneurship

Entrepreneurship

3.75 (12 ratings by Goodreads)
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Description

For a Small Business Management or Entrepreneurship course at the junior/senior undergraduate level. An indispensable guide for students considering an entrepreneurial career path. This simple, straightforward, highly proactive text provides a solid theoretical background for devising a business plan and goes one step further, presenting a detailed list of practical questions students can use to write their own plan. It features full chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); emphasizes how self-employment affects the entrepreneur and his/her family; and provides a step-by-step framework for developing and writing a business plan-complete with specific questions and checklists.show more

Product details

  • Paperback | 301 pages
  • 204.47 x 255.52 x 19.05mm | 512.56g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • English
  • 2nd edition
  • 0130200433
  • 9780130200433

Table of contents

I. THE WORLD OF ENTREPRENEURSHIP. 1. Entrepreneurship Today. 2. The Entrepreneur. 3. Women-Owned and Minority-Owned Businesses. 4. Family Businesses. 5. Business Growth and the Entrepreneur. 6. Home-Based Businesses. 7. New Product Development. 8. Global Business. 9. Starting a New Business. 10. Buying an Existing Business. 11. Franchising and Other Alternatives. II. THE BUSINESS PLAN. Introduction. Marketing. Management and Personnel. Start-Up Costs and Financing. Projected Financial Statements. The Legal Section. Insurance. Suppliers. Risks, Assumptions, and Conclusion. CASE STUDIES. 1. On-Line Auto Sales. 2. Entrepreneurs in the Beverage Industry. 3. The Growth and Problems of Wired Ventures, Inc. 4. The Body Shop. 5. Topystail. 6. Boston Chicken/Boston Market. 7. Hometown Videos, Inc. 8. A Family Affair. 9. Ed's Auto Parts. 10. Bagels and Burgers. APPENDICES. A. Summary of Business Plan Checklists. B. Sources of Financing.show more

Rating details

12 ratings
3.75 out of 5 stars
5 25% (3)
4 33% (4)
3 33% (4)
2 8% (1)
1 0% (0)
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