Entrepreneurship : Starting and Operating a Small Business

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For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing education. Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti's 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro. Students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
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Product details

  • Paperback | 504 pages
  • 200.7 x 251.5 x 25.4mm | 884.52g
  • Pearson
  • United States
  • English
  • col. Illustrations, col. ports.
  • 0131197673
  • 9780131197671

Back cover copy

This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book: ""This is the book we've been waiting for-the essentials of how to start and operate a small business taught clearly and energetically for the college student by ""Steve Mariotti"," who has built a national and international movement in entrepreneurship education." " "-Tommy Goodrow, Vice President of Economic and Business Development, ""Springfield""Technical""Community College" " " ""Entrepreneurship is the engine of our economy, but its true purpose ""li""es in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business ""Steve Mariotti"" teaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference. " "--John Whitehead, former co-chairman of Goldman Sachs" " " ""The best entrepreneurs are people who understand the financials and economics of business. Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others."" "--Alan Patricoff, Co-founder, Apax Partners" Compete on a National Stage! BizBuilder / Prentice-Hall Best Business Plan Award Contest "Does Your Business Plan Have What it Takes to Succeed!" BizBuilder-NFTE / Pearson Prentice-Hall Best Business Plan Awards: Students and Instructors Compete on the National Stage! BizBuilder/NFTE and Pearson/Prentice-Hall are jointly sponsoring a national competition that rewards the best business plan author and his or her instructor. The competition is open to students enrolled in an entrepreneurship or small business management course at any school using this book. Please visit www.prenhall.com/mariotti for official contest rules. 10 plans will be chosen to be recognized as outstanding plans and two plans will be chosen as the best overall business plans. The authors of the top 10 business plans and their instructors will each receive the following recognition: an award plaque a letter of achievement from BizBuilders/NFTE acknowledgement on the NFTE Web site and Pearson Prentice-Hall book Web site The authors of the top 2 plans and their instructors will each additionally receive an award of $500.00 and feedback from a venture capital firm regarding the viability of their plan. The winners will be announced on July 1st of each year over three years, for submittals made during the prior school year. The first award will be made on July 1st, 2007, following the 2006/2007 school year. Entries must be accompanied by a submittal form, downloadable from www.prenhall.com/mariotti, and must be received by June 1st of each year to be considered for consideration. Please send business plans along with the completed submittal form to: Steve Mariotti BizBuilders/NFTE 120 Wall Street - 29th Floor New York, NY 10005 "Step-by-Step Guidance to Build and Present Your Business Plan!" BizBuilder Student Resources CD Packaged with the text is the BizBuilder Student Resources CD, which includes: - "BizBuilder Business Plan Worksheets" provide step by step instructions on building a business plan. - "BizBuilder Business Plan Template" provides a professional-looking format into which content from the business plan worksheet can be inserted. - "BizBuilder Business Plan Presentation Template" guides you through the process of creating a PowerPoint presentation for your business plan. - "Sample Business Plans" in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans. Business Plan Pro Software CD Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro. BPP includes a number of very useful features, including: - Over 400 sample business plans to study and compare to your own. - Easy Plan Wizard that guides you through writing a plan. - Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures. - Pie and bar charts that can be automatically created from your spreadsheets. - Financial statements that you can customize to meet your business's needs. - Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors. - Professional-looking printout of your business plan.
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Table of contents

UNIT 1 What Business Do You Want to Start?Chapter 1: Entrepreneurs Recognize Opportunities Chapter 2: Create Business From Opportunity: The Economics of One Unit Unit 1 Business Plan Section UNIT 2 Who Are Your Customers? (And Why Should They Buy From You?)Chapter 3: What Is Marketing? Analyzing Customers And Your MarketChapter 4: Developing The Right Marketing MixChapter 5: Smart Selling And Effective Customer ServiceUnit 2 Business Plan Section UNIT 3 Show Me The Money!: How To Track Costs and Find FinancingChapter 6: Tracking Fixed and Variable CostsChapter 7: Using An Income Statement To Guide A BusinessChapter 8: Financing Strategy: Borrow Debt or Sell Equity?Chapter 9: Cash Flow: The Lifeblood Of A Business Unit 3 Business Plan Section UNIT 4 Operating a Small Business Effectively Chapter 10: Choosing Legal Structures And Distribution Channels Chapter 11: Effective Leadership: Managing Resources And EmployeesUnit 4 Business Plan Section UNIT 5 What You Need to Know to Grow Chapter 12: Raising Capital: Tracking Debt And Equity On The Balance SheetChapter 13: Replication And Harvesting: Cashing In On Your Brand Chapter 14: Investing For a Secure FutureUnit 5 Business Plan Section Appendix I: 100 Business IdeasAppendix II: Math for EntrepreneursAppendix III: Resources for EntrepreneursAppendix IV: GlossaryAppendix V: Accounting Journal Distribution Guide Appendix VI: Sample Student Business PlanAppendix VII: Using the BizBuilder CDAppendix VIII: Using Business Plan ProAppendix IX: Business Plan for Venture Magazine
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About Steve Mariotti

Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship. Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the "Fort Apache" section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.
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Rating details

34 ratings
3.85 out of 5 stars
5 35% (12)
4 32% (11)
3 21% (7)
2 6% (2)
1 6% (2)
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