Entrepreneurship : Successfully Launching New Ventures

4.06 (115 ratings by Goodreads)
  • Paperback
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This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus - Where a great idea meets a great process.show more

Product details

  • Paperback | 504 pages
  • 218.44 x 276.86 x 25.4mm | 1,270.05g
  • Pearson Education (US)
  • Pearson
  • United States
  • 0130618551
  • 9780130618559

Table of contents

I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture's Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name IndexSubject Index Company Index Photo Creditsshow more

Rating details

115 ratings
4.06 out of 5 stars
5 43% (49)
4 31% (36)
3 18% (21)
2 6% (7)
1 2% (2)
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