Entrepreneurship in Action

Entrepreneurship in Action

3.71 (7 ratings by Goodreads)
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Description

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people. For up-and-coming entrepreneurs and owners of small businesses. "show more

Product details

  • Paperback | 384 pages
  • 200 x 248 x 18mm | 721.21g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0131011014
  • 9780131011014

Table of contents

1. Entrepreneurs and Entrepreneurship. 2. The Context of Entrepreneurship. 3. Researching the Venture's Feasibility. 4. Planning the Venture. 5. Organizing the Venture. 6. Launching the Venture. 7. Managing Processes. 8. Managing People. 9. Managing Growth and Other Entrepreneurial Challenges. Appendix. Websites for Entrepreneurs. Additional Entrepreneurship in Action Cases.show more

Rating details

7 ratings
3.71 out of 5 stars
5 43% (3)
4 29% (2)
3 0% (0)
2 14% (1)
1 14% (1)
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