The Entrepreneur's Fieldbook

The Entrepreneur's Fieldbook

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Description

Far more interactive than traditional textbooks, this book is appropriate for a high-participation course in entrepreneurship or new venture creation at the undergraduate and graduate level. With its questioning style, high-quality enrichment materials, and real-life experiences, The Entrepreneur's Fieldbook helps students learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. It is also appropriate as a great supplemental text for a wide range of entrepreneurship courses.show more

Product details

  • Mixed media product | 288 pages
  • 200.7 x 252 x 13mm | 502.62g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 0130812196
  • 9780130812193

Table of contents

1. Entrepreneurship: Concepts and Issues. 2. Sources of Venture Ideas: Entrepreneurship on the Internet. 3. Market Research and Analysis. 4. Refining the Venture Idea: Testing "Fit" and Feasibility. 5. Start-up Alternatives: Home-Based, Franchises, and Existing Businesses. 6. Building a Successful Business Plan. 7. Financing the Venture. 8. The Complete Entrepreneur: Post-Start-up Challenges.show more