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Entrepreneur : Building Your Business From Start to Success

4.37 (24 ratings by Goodreads)
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Build a world class business with a clear blueprint to success

Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you're an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success.

With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being.



Build or revitalise a business with proven methods from two globally-recognized experts in the field
Develop an effective business plan to maximise your probability of success
Understand funding markets and raise capital necessary to start or grow your business



Grow your business by beating the competition and dominating your market

Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.
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Product details

  • Paperback | 480 pages
  • 139 x 215 x 27mm | 594g
  • New York, United States
  • English
  • 1. Auflage
  • 1119521238
  • 9781119521235
  • 74,261

Back cover copy

A step-by-step guide for building or revitalizing a world-class business



Whether you have an idea for a business, are running a startup or need to revitalise an existing organisation, Entrepreneur reveals a step-by-step process for building a successful company.



Entrepreneurial experts Lars Tvede and Mads Faurholt will show you how to:

Develop the personal characteristics and lifestyle of any great entrepreneur Find the combination of ideas that makes a project a winner Attract, build and sustain a world-class team Grow your company, beat the competition and reap the rewards.

Whether your business is established or you're just starting out, Entrepreneur will give you the tools you need to create monumental success.



"You can get a lot out of this book if you are deciding to start a business. Mads Faurholt and Lars Tvede takes you through a lot of the thinking and pitfalls entrepreneurs will encounter as they pursue their visions."
--Tim Draper, Founder of leading venture capital firm DFJ



"Becoming an entrepreneur is a great way to make a difference in the world, and this book shows you how."
--Anders Fogh Rasmussen, Founder and CEO of Rasmussen Global, Former Secretary General of NATO and Prime Minister of Denmark



"To all the entrepreneurial minds out there: this book is a must read!"
--Oliver Samwer, Founder and CEO of Rocket Internet, early investor in Facebook, LinkedIn, Groupon and Zalando



"This book is an invaluable resource in its rigor, accessibility and comprehensiveness. I plan to have this book readily accessible at all times for myself and highly recommend it to serious entrepreneurs everywhere."
--Bill Aulet, Professor and Managing Director of the Center for MIT Entrepreneurship



"Entrepreneurs are essential for our world, as they develop new solutions to key problems. This book tells you how to be successful as an entrepreneur."
--Taavi Roivas, former Prime Minister of Estonia and youngest Prime Minister in the European Union



"A great practical guide by entrepreneurs for entrepreneurs on the power of execution, stamina and how to unlock the full potential of your ideas."
--Jimmy Maymann, entrepreneur, investor, and former CEO at Huffington Post

"There's no right way to be an entrepreneur, but there are ways to increase your odds for success. This book gives you an edge through hard-learned advice from the real world and a practical plan for getting started."
--Mikkel Svane, Founder and CEO of Nasdaq listed Zendesk and author of Startupland
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Table of contents

Introduction by Peter Warnoe xi


Part 1. About me as an entrepreneur 2


1. My entrepreneurial role 4


2. My personal effectiveness 34


3. My public impact 56


4. My face-to-face impact 86


Part 2. About my company's ideas and funding 110


5. My company's basic ideas 112


6. My strategies for network effects 130


7. Founding and starting my company 138


8. My sources of funding 156


9. My funding processes 194


Part 3. About my team and my corporate culture 240


10. My core team 242


11. My outsourcing and my staff 270


Part 4. About my company's growth,strategies and challenges 302


12. My growth phases 304


13. My marketing mix 330


14. My five biggest commercial threats 348


Part 5. About my exit and what comes after 358


15. My alternative exit routes 360


16. My exit processes 370


17. My next project 382


Appendices


Appendix A: 116 business strategies for entrepreneurs 390


Appendix B: 46 typical criteria for success in start-up companies 404


Appendix C: List of useful websites, apps and web-extensions for entrepreneurs 410


Glossary 426


Endnotes 438


About the authors 446


Index 447
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Review Text

"A great practical guide by entrepreneurs for entrepreneurs on the power of execution, stamina and how to unlock the full potential of your ideas."

JIMMY MAYMANN, Entrepreneur, investor, former CEO Huffington Post

"This is an excellent book with lots of great hands-on advice for ambitious entrepreneurs. Very practical and highly recommendable."

BRIAN MIKKELSEN, CEO of Danish Chamber of Commerce, former Minister of Economic and Business Affairs

"Becoming an entrepreneur is a great way to make a difference in the world, and this book shows you how."

ANDERS FOGH RASMUSSEN, Founder and CEO of Rasmussen Global, Former Secretary General of NATO and Prime Minister of Denmark

"Entrepreneurs are essential for our world, as they develop new solutions to key problems. This books tells you how to be successful as an entrepreneur."

TAAVI ROIVAS, Former Prime Minister of Estonia and youngest Prime Minister in the E
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About Lars Tvede

Mads Faurholt-Jorgensen is a serial entrepreneur and has started over 20 companies within the financial sector, technology, marketing, HR and education, with several thousand employees, valued at a couple billion US dollars, and with investors such as Goldman Sachs, the Worldbank and Alibaba. Previously, he was Global Partner and Managing Director at the German Internet giant Rocket Internet, Head of Asia in the world's fastest-growing company Groupon, and management consultant at McKinsey. Mads has his BA from Copenhagen Business School, which he completed in the shortest amount of time ever (1 year and 9 months) and his MBA from the Massachusetts Institute of Technology. Mads lives in London and travels globally every week.

Lars Tvede is a Partner at the top-performing venture capital fund Nordic Eye, CEO at Beluga and advisor to a Swiss hedge fund group. He spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries, where he was co-founder of several technology companies that have won numerous international awards, including: Wall Street Journal Europe Innovation Award, Red Herring Global 100 Award, Bully Award and Swiss IMD Startup Award. Lars completed simultaneously a Master's degree in Engineering from the Royal Veterinary and Agricultural University and a Bachelor's degree in International Business from Copenhagen Business School while starting two companies, and he is a certified derivatives trader from the National Futures Association in Chicago. He has written several books on creativity, marketing, high-tech, the future, innovation and financial markets, including The Creative Society, Supertrends, Business Cycles and The Psychology of Finance.
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Rating details

24 ratings
4.37 out of 5 stars
5 58% (14)
4 25% (6)
3 12% (3)
2 4% (1)
1 0% (0)
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