Entrepeneurship and Innovation

Entrepeneurship and Innovation : A Manager's Perspective

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The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
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Product details

  • Paperback | 281 pages
  • 184 x 224 x 17mm | 548g
  • Tilde University Press
  • Prahan, VIC, Australia
  • English
  • illus.; graphs; tables
  • 0734610351
  • 9780734610355
  • 2,419,106

Table of contents

Chapter 1 - A social and economic process; Chapter 2 - The entrepreneur mind and action; Chapter 3 - The entrepreneurial process; Chapter 4 - Intrapreneurship; Chapter 5 - Small business; Chapter 6 - Adoption and diffusion of innovation; Chapter 7 - Entrepreneurial vision versus the planning ethos; Chapter 8 - Financing the venture; Chapter 9 - Technology, technopreneurs and disruptive innovations; Chapter 10 - Intellectual property management and commercialisation; Chapter 11 - Team building and company leadership.
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About Tim Mazzarol

Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society, as well as an affiliate Professor at the Burgundy School of Business (BSB), Groupe ESC Dijon-Bourgogne in France. Tim has over fifteen years' experience working in small business development roles, and has extensive experience in designing, developing and delivering management education rograms to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the fields of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.
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