Entertainment Management
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Entertainment Management : Towards Best Practice

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Description

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.
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Product details

  • Hardback | 328 pages
  • 189 x 246 x 23mm | 1,130g
  • Wallingford, United Kingdom
  • English
  • 1780640226
  • 9781780640228

Table of contents

I: Contributors
II: Foreword
1: The Entertainment Industries: A Re-introduction
2: Entertainment Environments
3: Marketing Entertainment
4: Managing Public Relations
5: Mass Media and Entertainment Management
6: Event Planning and Management
7: Management in Entertainment Organizations
8: Human Resources and Artist Management
9: Arts and Cultural Management
10: Responsible Entertainment Management
11: Enterprise, Creativity and Small Business
12: Introduction to Entertainment Law
13: Managing Strategic and Financial Performance
14: Consultancy
15: Visitor Attractions Management
III: Afterword: The Future.
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About Stuart Moss

Stuart Moss Ben Walmsley
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