Engaged

Engaged : Designing for Behavior Change

4.21 (62 ratings by Goodreads)
By (author)  , Foreword by 
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Description

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
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Product details

  • Paperback | 320 pages
  • 152.4 x 226.06 x 20.32mm | 612.35g
  • United States
  • English
  • 193382042X
  • 9781933820422
  • 47,426

Review quote

"Engaged is a comprehensive playbook that translates behavioral economic theory into practical, actionable, and ethical design techniques."
--Jen Cardello, VP, Head of UX Research & Insights, Fidelity Investments
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Rating details

62 ratings
4.21 out of 5 stars
5 48% (30)
4 29% (18)
3 19% (12)
2 2% (1)
1 2% (1)
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