Enchantment
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Enchantment : The Art of Changing Hearts, Minds, and Actions

3.74 (7,292 ratings by Goodreads)
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Description

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con-verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.show more

Product details

  • Paperback | 211 pages
  • 137.41 x 205 x 15.75mm | 181.44g
  • PORTFOLIO
  • United States
  • English
  • Reprint
  • 1591845831
  • 9781591845836
  • 345,836

Review quote

"The entrepreneur's entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki ("Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition," 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bushow more

About Guy Kawasaki

Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.show more

Rating details

7,292 ratings
3.74 out of 5 stars
5 28% (2,052)
4 33% (2,429)
3 27% (1,952)
2 9% (630)
1 3% (229)
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