Enchantment : The Art of Changing Hearts, Minds and Actions

3.76 (8,911 ratings by Goodreads)
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n: 1) To charm, delight, enrapture

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
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Product details

  • Paperback | 240 pages
  • 153 x 234 x 17mm | 317g
  • Portfolio Penguin
  • London, United Kingdom
  • English
  • 0241953642
  • 9780241953648
  • 88,542

Review quote

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. * Kirkus * Read this book to create a company as enchanting as Apple. -- Steve Wozniak, co-founder of Apple The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. -- Sir Richard Branson, Founder of the Virgin Group
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About Guy Kawasaki

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.
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Rating details

8,911 ratings
3.76 out of 5 stars
5 30% (2,662)
4 32% (2,868)
3 26% (2,295)
2 8% (756)
1 4% (330)

Our customer reviews

I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content.show more
by Neale P Blackwood
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