The Emperors of Chocolate

The Emperors of Chocolate : The inside World of Hershey and Mars

4.03 (1,509 ratings by Goodreads)
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Description

Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.
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Product details

  • Paperback | 367 pages
  • 139.7 x 205.74 x 22.86mm | 317.51g
  • Broadway Books (A Division of Bantam Doubleday Del
  • New York, United States
  • English
  • Reprint
  • 0767904575
  • 9780767904575
  • 808,893

Flap copy

Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joel Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.
show more

Review quote

"The Emperors of Chocolate brilliantly chronicles the near-century-old battle for the hearts and stomachs of consumers all over the world . . . Reminiscent of Barbarians at the Gate . . . it's a fast, exciting, and even moving story about an industry that's anything but sweet."
--"Providence Journal"

"Espionage, deception, and obsessive secrecy--it sounds more like covert warfare . . . A remarkable new look at an enterprise that's much nuttier than you might have thought."
--"People" (starred review)

"A richly satisfying read . . . Brenner's fast-paced book is sprinkled with welcome detail, lively quotes, evocative descriptions of one chocolate's 'mouthfeel' vs. another's . . . Consider making a present of this appropriately flavored book."
--"Washington Post Book World"

"Delicious . . . a trenchant account of a fascinating industry--one that certainly has a generous sprinkling of nuts."
--"Entertainment Weekly"
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About Joel G. Brenner

Joël Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.
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Rating details

1,509 ratings
4.03 out of 5 stars
5 34% (512)
4 42% (628)
3 20% (302)
2 3% (50)
1 1% (17)
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