The Elements of Influence : Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.
- Hardback | 340 pages
- 190.5 x 236.22 x 38.1mm | 657.71g
- 01 Nov 2006
- Dutton Books
- United States