The Elements of Influence

The Elements of Influence : Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

4.09 (11 ratings by Goodreads)
By (author) 

List price: US$26.96

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.show more

Product details

  • Hardback | 340 pages
  • 190.5 x 236.22 x 38.1mm | 657.71g
  • Dutton Books
  • United States
  • English
  • 0525949844
  • 9780525949848

Rating details

11 ratings
4.09 out of 5 stars
5 27% (3)
4 55% (6)
3 18% (2)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X