Electronic Publishing

Electronic Publishing : Avoiding the Output Blues

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For courses on Desktop Publishing/Electronic Publishing, Fundamentals of Prepress, Introduction to Electronic Graphic Arts, Fundamentals of Digital Imaging.Based on the author's many years of extensive hands-on experience with electronic publishing and digital imaging, this clear, concise, easy-to-read guide to the fundamentals provides a welcome, accessible alternative to the often too detailed, complex, and technical manuals on the subject. Focused on situations and problems encountered everyday in the real work-world, it provides not only the necessary background information, but a myriad of tips and tricks for preventing, or at least mitigating, as many problems as possible when it comes to creating, viewing, and printing documents with desktop publishing equipment and software.
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Product details

  • Paperback | 330 pages
  • 210.82 x 274.32 x 27.94mm | 1,156.65g
  • Pearson
  • United States
  • English
  • 0130194654
  • 9780130194657

About Taz Tally

DR. TAZ TALLY is the founder of Taz Tally Seminars, an electronic publishing, consulting and training company. Taz is the author of Electronic Publishing: Avoiding the Output Blues, a textbook on electronic publishing fundamentals and PostScript file preparation, as well as Avoiding the Scanning Blues, a comprehensive guide to desktop scanning, which was chosen as a featured selection of the DoubleDay book club. In addition Taz has created instructional CDs on Font management and Microsoft Publisher, and the UMAX MagicScan Manual, which is distributed worldwide. He has also produced several videos on scanning, prepress, Photoshop, and keyboard shortcuts, and was the co-developer and instructor for the video training series DeskTop to Print. Taz is a frequent presenter at seminars and trade shows throughout the U.S. and is best known for his entertaining, content-rich seminars and his ability to present complex materials in a simple, easy-to-understand fashion. Taz invented a 10-step scanner calibration card and is the creator of and series editor for the Visual Desktop Companion series. Taz is currently working on books on Photoshop, InDesign, Acrobat, Flash, and Color Management.When Taz is not touring the country by plane or motor home presenting his seminars, he splits time between houses in Homer, Alaska and Ft. Myers, Florida with his fabulous partner, Jaz. In their spare time Taz and Jaz generally head off to the outdoors. They can be found hiking or mountain biking in Alaska, skiing the powder snow in Utah, or diving with the whales in the waters off Hawaii.
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Table of contents

I. THE BIG PICTURE. 1. Electronic Document Challenges. 2. Terms of Endearment. 3. Peaceful Coexistence. 4. Electronic Publishing Systems. 5. Software. II. FILE FUNDAMENTALS. 6. Bits & Bytes. 7. Basic Computer Skills. 8. Resolving Resolution. 9. Grappling with Graphics. 10. RIPing Up Your Files. 11. Tales of True Typesetting. III. PROJECT CONSTRUCTION. 12. Taming Your Scanner. 13. Document Construction. 14. Color Me Right. 15. Weaving Web Graphics. 16. Application-Specific Tips. IV. FINISHING THE PROJECT. 17. Screening Your Images. 18. Feeling Trapped? 19. The Proof Is in the Separation. 20. Managing the Mess. APPENDIXES. A. Bits & Bytes. B. ASCII Code Chart. C. File Formats, File Naming. D. Font Overview, Windows PostScript Font files Details. E. Taz's Top Twelve Questions to Ask your Printing Company. F. Document Info and Instructions. G. EFIS Example. H. Taz's Top Twelve Tips. I. File Prep Utilities. J. Information Resources. Index. CALIBRATION ORDER FORM.
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