Electronic Customer Relationship Management

Electronic Customer Relationship Management

  • Electronic book text
By (author)  , By (author) 

List price: US$149.00

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
show more

Product details

  • Electronic book text | 224 pages
  • Taylor & Francis Inc
  • M.E. Sharpe
  • New York, United States
  • 0765620154
  • 9780765620156