Electronic Customer Relationship Management
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
- Electronic book text | 224 pages
- 14 May 2014
- Taylor & Francis Inc
- M.E. Sharpe
- New York, United States