Electronic Commerce and Update Package

Electronic Commerce and Update Package

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Description

A core text for a one-semester course in Electronic Commerce, and a supplement for courses on the Internet or Information Technology.Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practitioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues.show more

Product details

  • Mixed media product | 512 pages
  • 198.12 x 259.08 x 30.48mm | 1,156.65g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130727105
  • 9780130727107

Table of contents

I. INTRODUCTION. 1. Overview and Preview of Electronic Commerce. II. APPLICATIONS 2. Retailing. 3. Advertisement. 4. Services on the Internet. 5. Consumer Behavior and Market Research. 6. Business-to-Business Activities. 7. Supply Chain Management, Intranets, and Extranets. III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE. 8. Payment Systems. 9. Corporate Strategy and Implementation. 10. Public Policies: Legal, Ethical, and Societal Issues. IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH. 11. Hardware and Internet Technology. 12. Economics of Electronic Commerce, Research, and the Future. Appendix A: Programming and Software for Electronic Commerce. Appendix B: Website Design. Appendix C: Intelligent Agents.show more

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