Electronic Commerce

Electronic Commerce

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Description

Intended for the first course any student will take on e-commerce. The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce-from strategic planning to actual fulfillment-using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce's 16 chapters provide the technical, operational, and managerial details necessary for student success.show more

Product details

  • Paperback | 512 pages
  • 179 x 235 x 21mm | 819g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 2nd International edition
  • Illustrations, port.
  • 0131229028
  • 9780131229020

Table of contents

I. FOUNDATIONS OF ELECTRONIC COMMERCE. 1. In the Beginning. 2. The Internet and the World Wide Web. 3. Internet Architecture. II. THE TECHNOLOGY OF E-COMMERCE. 4. Intranets and Extranets. 5. Web Management Tools and Web Portals. 6. Internet Service Providers-Hosting Your Website. 7. Mobile (M) Commerce-The Business of Time. III. E-STRATEGIES AND TACTICS. 8. Designing Web Sites. 9. Web Site Evaluation and Usability Testing. 10. Marketing on the Internet. 11. Business-to-Business E-Commerce. 12. Legal, Ethical, and International Issues. IV. SECURITY THREATS AND PAYMENT SYSTEMS. 13. Understanding E-Security. 14. Encryption: A Matter of Trust. 15. E-Payments: Getting the Money. V. MANAGERIAL AND CUSTOMER-RELATED ISSUES. 16. Launching a Business on the Internet.show more