Electronic Commerce

Electronic Commerce : International Edition

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Intended for the first course any student will take on e-commerce.The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce-from strategic planning to actual fulfillment-using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce's 16 chapters provide the technical, operational, and managerial details necessary for student success.
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Product details

  • Paperback | 512 pages
  • 179 x 235 x 21mm | 819g
  • Pearson
  • United States
  • 2nd edition
  • Illustrations, port.
  • 0131229028
  • 9780131229020

Table of contents

I. FOUNDATIONS OF ELECTRONIC COMMERCE. 1. In the Beginning. 2. The Internet and the World Wide Web. 3. Internet Architecture. II. THE TECHNOLOGY OF E-COMMERCE. 4. Intranets and Extranets. 5. Web Management Tools and Web Portals. 6. Internet Service Providers-Hosting Your Website. 7. Mobile (M) Commerce-The Business of Time. III. E-STRATEGIES AND TACTICS. 8. Designing Web Sites. 9. Web Site Evaluation and Usability Testing. 10. Marketing on the Internet. 11. Business-to-Business E-Commerce. 12. Legal, Ethical, and International Issues. IV. SECURITY THREATS AND PAYMENT SYSTEMS. 13. Understanding E-Security. 14. Encryption: A Matter of Trust. 15. E-Payments: Getting the Money. V. MANAGERIAL AND CUSTOMER-RELATED ISSUES. 16. Launching a Business on the Internet.
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