Electronic Commerce

Electronic Commerce

3.34 (35 ratings by Goodreads)
  • Hardback
By (author) 

List price: US$95.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Intended for the first course any student will take on e-commerce.The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce-from strategic planning to actual fulfillment-using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce provides the technical, operational, and managerial details necessary for student success.show more

Product details

  • Hardback | 497 pages
  • 178.3 x 231.6 x 20.1mm | 739.37g
  • Pearson Education (US)
  • Pearson
  • United States
  • index
  • 0130193224
  • 9780130193223

Table of contents

I. FOUNDATIONS OF ELECTRONIC COMMERCE. 1. In the Beginning. 2. The Internet and the World Wide Web. 3. Launching a Business on the Internet. 4. Internet Architecture. II. DESIGNING INTERACTIVE WEB PRESENCE. 5. Designing Websites. 6. Web Site Evaluation and Traffic Management. 7. Internet Service Providers-Hosting Your Website. 8. Payment Systems: Getting the Money. III. SECURITY/INTEGRITY STRATEGIES. 9. E-Security. 10. Encryption: A Matter of Trust. IV. IMPLEMENTATION STRATEGIES. 11. Marketing on the Internet. 12. Implementation and Maintenance. 13. Web-Based Business-to-Business E-Commerce. 14. Intranets and Extranets. 15. Legal and Ethical Issues. Glossary. Index.show more

About Elias M. Awad

Dr. Elias M. Awad is a chaired professor in the McIntire School of Commerce at the University of Virginia. He has over 40 years in the computing field including extensive academic and industry experience. He is one of the world's leading MIS instructors and seminar presenters in the banking industry. He is also the CEO of International Technology Group, LTD., an IT consulting group with offices in Chicago, New York, Beirut, Damascus, and Bratislava. Dr. Awad's book publications include 11 titles in MIS, including systems analysis and design, database management, human resources management, management information systems, and expert systems. His publications have been translated to German, Spanish, Portuguese, Chinese, Arabic, and Braille. Dr. Awad's texts have earned international recognition for their lucidity, logical flow, and currency of material. He has delivered professional seminars internationally to major corporations and government agencies in 23 countries including Korea, Russia, Cambodia, Eastern Europe, the Middle East, Canada, and Mexico, as well as other countries in Eastern Europe and the Middle East.show more

Rating details

35 ratings
3.34 out of 5 stars
5 34% (12)
4 14% (5)
3 17% (6)
2 20% (7)
1 14% (5)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X