Electronic Commerce

Electronic Commerce : A Managerial Perspective

3.9 (156 ratings by Goodreads)
  • Paperback
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Description

Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.show more

Product details

  • Paperback | 512 pages
  • 182.88 x 241.3 x 25.4mm | 748.42g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 1st International edition
  • 0130188662
  • 9780130188663

Table of contents

I. INTRODUCTION 1. Overview and Preview of Electronic Commerce II. APPLICATIONS 2. Retailing 3. Advertisement 4. Services on the Internet 5. Consumer Behavior and Market Research 6. Business-to-Business Activities 7. Supply Chain Management, Intranets, and Extranets III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE 8. Payment Systems 9. Corporate Strategy and Implementation 10. Public Policies: Legal, Ethical, and Societal Issues IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH 11. Hardware and Internet Technology 12. Economics of Electronic Commerce, Research, and the Future Appendix A: Programming and Software for Electronic Commerce Appendix B: Website Design Appendix C: Intelligent Agentsshow more

Rating details

156 ratings
3.9 out of 5 stars
5 40% (63)
4 28% (43)
3 19% (29)
2 9% (14)
1 4% (7)
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