Electronic Commerce 2004 : A Managerial Perspective: United States Edition
For undergraduate and graduate courses in Electronic Commerce and Business Issues.The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.
- Hardback | 752 pages
- 210.82 x 276.86 x 33.02mm | 1,746.32g
- 20 Oct 2003
- Pearson Education (US)
- United States
- 3rd edition
Table of contents
I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES. 1. Overview of Electronic Commerce. 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts. Appendix 2A: Build to Order Production. II. INTERNET CONSUMER RETAILING. 3. Retailing in Electronic Commerce: Products and Services. 4. Consumer Behavior, Online Market Research, and Customer Relationship Management. 5. Online Advertising. III. BUSINESS-TO-BUSINESS E-COMMERCE. 6. Company-Centric B2B and E-Procurement. Appendix 6A: From Traditional to Internet-Based EDI. 7. Public B2B Exchanges and Portals. Appendix 7A: Communication Networks and Extranets for B2B. IV. OTHER EC MODELS AND APPLICATIONS. 8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC. Appendix 8A: Intranets. 9. E-Government, E-Learning, and Other EC Applications. 10. Mobile Commerce and Pervasive Computing. V. EC SUPPORT SERVICES. 11. Auctions. 12. E-Commerce Security. 13. Electronic Payment Systems. 14. Order Fulfillment, Content Management, and Other Support Services. VI. EC STRATEGY AND IMPLEMENTATION. 15. E-Commerce Strategy and Global EC. 16. Launching a Successful Online Business. 17. Legal, Ethical, and Social Impacts of EC. VII. ONLINE APPLICATION DEVELOPMENT. 18. Building EC Applications and Infrastructure. ONLINE APPENDIX. Current EC Research. ONLINE TECHNICAL APPENDIXES. A. Infrastructure for Electronic Commerce. B. Web Page Design and Creation. C. Web Programming. D. Software Agents. ONLINE TUTORIALS. T1. EC Business Planning. T2. Building a Storefront. T3. The Supply Chain and Its Management.