Electronic Commerce 2002

Electronic Commerce 2002 : A Managerial Perspective

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Description

For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.show more

Product details

  • Paperback | 914 pages
  • 203 x 254 x 34mm | 1,680g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 2nd International edition
  • 0130984256
  • 9780130984258

Table of contents

I. A REAL REVOLUTION. 1. Overview of Electronic Commerce. Appendix: Supply and value chains. 2. The Digital Economy. II. B2C EC -INTERNET MARKETING. 3. Retailing in Electronic Commerce (e-Tailing). 4. Internet Consumers, e-Service, and Market Research. Appendix: CRM. 5. Advertisement in E-Commerce. III. B2B EC. 6. Company-Centric B2B. Appendix: From Traditional to Internet-Based EDI. 7. E-Marketplaces and B2B Exchanges. Appendix: The Extranets. 8. B2B Support Services. IV. OTHER EC MODELS AND APPLICATIONS. 9. Dynamic Pricing: Auctions and More. 10. Service Industries, Online Publishing, and Knowledge Dissemination. 11. Intrabusiness, e-Government, and More. V. BUILDING EC SYSTEMS. 12. Building E-Commerce Applications and Infrastructure. Appendix 12A: Building an Application with Yahoo! Store. 13. E-Commerce Security. 14. Electronic Payment Systems. 15. Order Fulfillment, Logistics, and Supply Chain Management. VI. IMPLEMENTING EC. 16. EC Strategy and Implementation. 17. The Regulatory Environment of Electronic Commerce. 18. E-Communities, Global, and Other Issues in EC. 19. M-Commerce. Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).show more