Electronic Commerce 2002

Electronic Commerce 2002 : A Managerial Perspective: United States Edition

3.91 (159 ratings by Goodreads)
By (author)  , By (author) 

List price: US$130.66

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

For one/two-semester courses in Electronic Commerce.One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.show more

Product details

  • Hardback | 914 pages
  • 166.9 x 231.9 x 28.2mm | 1,873.36g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 2nd edition
  • 0130653012
  • 9780130653017

Table of contents

I. A REAL REVOLUTION. 1. Overview of Electronic Commerce. Appendix: Supply and value chains. 2. The Digital Economy. II. B2C EC -INTERNET MARKETING. 3. Retailing in Electronic Commerce (e-Tailing). 4. Internet Consumers, e-Service, and Market Research. Appendix: CRM. 5. Advertisement in E-Commerce. III. B2B EC. 6. Company-Centric B2B. Appendix: From Traditional to Internet-Based EDI. 7. E-Marketplaces and B2B Exchanges. Appendix: The Extranets. 8. B2B Support Services. IV. OTHER EC MODELS AND APPLICATIONS. 9. Dynamic Pricing: Auctions and More. 10. Service Industries, Online Publishing, and Knowledge Dissemination. 11. Intrabusiness, e-Government, and More. V. BUILDING EC SYSTEMS. 12. Building E-Commerce Applications and Infrastructure. Appendix 12A: Building an Application with Yahoo! Store. 13. E-Commerce Security. 14. Electronic Payment Systems. 15. Order Fulfillment, Logistics, and Supply Chain Management. VI. IMPLEMENTING EC. 16. EC Strategy and Implementation. 17. The Regulatory Environment of Electronic Commerce. 18. E-Communities, Global, and Other Issues in EC. 19. M-Commerce. Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).show more

Rating details

159 ratings
3.91 out of 5 stars
5 41% (65)
4 27% (43)
3 19% (30)
2 9% (14)
1 4% (7)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X