Elastic : The Power of Flexible Thinking

3.88 (1,067 ratings by Goodreads)
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The bestselling author of The Drunkard's Walk unlocks the secrets of flexible thinking

What do Pokemon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?

The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.

Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.

By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.
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Product details

  • Paperback | 272 pages
  • 129 x 198 x 16mm | 202g
  • London, United Kingdom
  • English
  • 0141987391
  • 9780141987392
  • 106,137

Review Text

Elegant and interesting. . . packed with insights, puzzles and philosophical interludes Steven Poole Guardian
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Review quote

'Stretchy' brains are best. . . Mlodinow's core message is well worth hearing -- Hugo Rifkind * The Times * A manifesto for intellectual flexibility. . . If we are to thrive in this new world, argues bestselling science writer Leonard Mlodinow, we're going to need less linear, logical, analytic reasoning and more creative "elastic thinking" -- Julian Baggini * Financial Times * In this wise and persuasive book, Leonard Mlodinow calls for a change in the very way we think. Using a deft mix of science and storytelling, he shows the limits of linear thinking and the promise of 'bottom up' thinking that embraces ambiguity -- Daniel H. Pink, author of When Leonard Mlodinow will make you smarter -- Seth MacFarlane, creator of Family Guy A fascinating, useful look into how the brain works. Perfect for neophiliacs and everyone else who's dealing with a changing world -- Seth Godin, author of Tribes Leonard Mlodinow never fails to make science both accessible and entertaining -- Stephen Hawking A book of sparkling intelligence, written with humour and grace -- Mark Williams, author of Mindfulness, Emeritus Professor of Clinical Psychology, University of Oxford Timely and engrossing. . . a fascinating exploration of how the human mind deals with change -- Charles Duhigg, author of The Power of Habit Elegant and interesting. . . packed with insights, puzzles and philosophical interludes -- Steven Poole * Guardian *
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About Leonard Mlodinow

Leonard Mlodinow is the bestselling author of The Drunkard's Walk (New York Times Notable Book), Subliminal (winner of the PEN / E. O. Wilson Award), The Upright Thinkers and, with Stephen Hawking, The Grand Design. Trained as a physicist, he has had a very elastic career, writing for television series such as Star Trek: The Next Generation and working in the gaming industry before becoming a full time writer while continuing to publish physics papers as a hobby.
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Rating details

1,067 ratings
3.88 out of 5 stars
5 26% (273)
4 43% (459)
3 26% (276)
2 5% (49)
1 1% (10)
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