El Arte del Ruido

El Arte del Ruido : Los Secretos Para Obtener Repercusion Masiva en los Medios de Comunicacion

3.72 (11 ratings by Goodreads)
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Aimed at people looking for greater public visibility for personal or professional endeavors without spending a lot of money, this guide details techniques and tricks that propel enterprises to the headlines of main media sources around the world. Entrepreneurs, artists, and small business owners, as well as marketing professionals and publicists, will find the manual to be an essential tool to give projects and campaigns the definitive push they need to succeed by communicating ideas with precision. Written by an author who has been featured in more than 3,000 media pieces, including highly publicized articles in the "Wall Street Journal "and "Time "magazine, this entertaining and functional book teaches how to make businesses and projects more effective and accessible. "Dirigida a los que buscan una gran visibilidad publica para propositos personales o profesionales sin gastar mucho dinero, esta guia detalla tecnicas y trucos que llevan a las empresas a los titulares de los principales medios de comunicacion del mundo. Emprendedores, artistas y pequenos empresarios, asi como profesionales del mercadeo y publicistas, descubriran que este manual es una herramienta imprescindible para darles a los proyectos y las campanas que lo necesitan el empuje definitivo para tener exito comunicando ideas con precision. Escrito por un escritor que ha sido destacado en mas de 3.000 noticias mediaticas, incluyendo articulos bien promocionados en el "Wall Street Journal "y la revista "Time," este libro entretenido y funcional ensena como hacer que las empresas y los proyectos sean mas eficaces y accesibles."
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Product details

  • Paperback | 312 pages
  • 140 x 218 x 24mm | 421.84g
  • Barcelona, Spain
  • Spanish
  • New edition
  • black & white illustrations, black & white line drawings
  • 8415115369
  • 9788415115366
  • 1,762,863

Review Text

Aimed at people looking for greater public visibility for personal or professional endeavors...
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About Pep Torres

Pep Torres is an inventor, a musician, a designer, a writer, and a contributor to television and radio programs. He is the founder and director of the Museo de Ideas e Inventos de Barcelona (Barcelona Museum of Ideas and Inventions) and has been the director of the creative agency Stereonoise since 2005. He holds conferences and seminars about innovation, creativity, and marketing techniques at business schools and universities around the world.
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Rating details

11 ratings
3.72 out of 5 stars
5 18% (2)
4 45% (5)
3 27% (3)
2 9% (1)
1 0% (0)
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