EFFECTIVE WRITING SKILLS FOR PR

EFFECTIVE WRITING SKILLS FOR PR

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Description

The style of this book and the advice contained therein is based on the authority of established style guides, in particular the "Oxford Guide to English Usage for Compositors and Readers". This title deals not only with the printed word, but also the spoken. A chapter is devoted to those who publicly speak and give audio-visual presentations. Although not about grammar, the book serves as a reminder of some of the basic principles. The emphasis throughout is on those style points which are frequently the cause of argument and disagreement: where to use capitals, how to deal with figures and abbreviations, and editing skils such as hyphenating, punctuating and paragraphing. There are also chapters that follow the essential requirements for handling headlines and captions, as well as the basics of news releases, and so on.show more

Product details

  • Book | 140 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • 0749426438
  • 9780749426439

Table of contents

The importance of style - an overview; troubles with plurals and possessives; making your mark - down with capitalism!; cliches, jargon and other worn words; is it easy to read?; headlines - getting them right and making them work; dealing with figures and abbreviations; keep it short, simple and plain; writing for the press; captions - and how to handle them; style for the office; traps, snares and pitfalls; the spoken word - punctuation matters. Appendices: English grammar - some definitions; confusing pairs of words.show more