Effective Small Business Management : A Entrepreneurial Approach: United States Edition
For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management.This practical, best-seller teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.
- Hardback | 730 pages
- 208.8 x 259.6 x 33.8mm | 1,560.37g
- 07 Aug 2002
- Pearson Education (US)
- United States
- 7th edition
Table of contents
I. THE CHALLENGES OF ENTREPRENEURSHIP. 1. Entrepreneurs: The Driving Force Behind small Business. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 2. Strategic Management and the Entrepreneur. 3. Choosing a Form of Ownership. 4. Franchising and the Entrepreneur. 5. Buying an Existing Business. III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS. 6. Crafting a Winning Plan. 7. Building a Guerrilla Marketing Plan. 8. Creating a Solid Financial Plan. 9. Managing Cash Flow. IV. SMALL BUSINESS MARKETING STRATEGIES. 10. Pricing and Credit Strategies. 11. Creative Use of Advertising and Promotion. 12. Global Marketing Strategies for Entrepreneurs. 13. E-Commerce and Entrepreneurship. V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS. 14. Sources of Equity Financing. 15. Sources of Debt Financing. VI. LOCATION AND LAYOUT. 16. Location, Layout, and Physical Facilities. VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY. 17. Purchasing, Quality Management and Vendor Analysis. 18. Managing Inventory. VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE. 19. Staffing and Leading a Growing Company. IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNEMENT REGULATION. 20. Management Succession and Risk Management Strategies in the Family Business. 21. Ethics, Social Responsibility, and the Entrepreneur. 22. The Legal Environment: Business Law and Government Regulation. Appendix: Sample Business Plan. Index.