Effective Public Relations

Effective Public Relations

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Description

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.show more

Product details

  • Paperback | 592 pages
  • 177 x 234 x 27mm | 851g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • 8th International edition
  • facsimiles, , portraits
  • 0130254452
  • 9780130254450

Table of contents

I. CONCEPT, PRACTITIONERS, CONTEXTS, AND ORIGINS. 1. Introduction to Contemporary Public Relations. 2. Practitioners of Public Relations. 3. Organizational Settings. 4. Historical Origins. II. FOUNDATIONS. 5. Ethics and Professionalism. 6. Legal Considerations. 7. Theoretical Underpinnings: Adjustment and Adaptation. 8. Communication and Public Opinion. 9. Media and Media Relations. III. MANAGEMENT PROCESS. 10. Step One: Defining Public Relations Problems. 11. Step Two: Planning and Programming. 12. Step Three: Taking Action and Communicating. 13. Step Four: Evaluating the Program. IV. THE PRACTICE. 14. Business and Industry. 15. Government and Politics. 16. Nonprofit Organizations, Health Care, and Education. 17. Trade Associations, Professional Societies, and Labor Unions.show more

Rating details

152 ratings
3.86 out of 5 stars
5 32% (49)
4 31% (47)
3 29% (44)
2 7% (11)
1 1% (1)
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