Effective Public Relations

Effective Public Relations

3.86 (152 ratings by Goodreads)
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Description

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.show more

Product details

  • Hardback | 624 pages
  • 203.2 x 254 x 20.32mm | 907.18g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 9th Revised US ed
  • 0130082007
  • 9780130082008
  • 1,996,043

Table of contents

PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1 Introduction to Contemporary Public Relations Chapter 2 Public Relations Practitioners Chapter 3 Organizational Settings Chapter 4 Historical Origins PART II FOUNDATIONS Chapter 5 Ethics and Professionalism Chapter 6 Legal Considerations Chapter 7 Theory: Adjustment and Adaptation Chapter 8 Theory: Communication and Public Opinion Chapter 9 Internal Media and Employee Communication Chapter 10 External Media and Media Relations PART III MANAGEMENT PROCESS Chapter 11 Step One: Defining Public Relations Problems Chapter 12 Step Two: Planning and Programming Chapter 13 Step Three: Taking Action and Communicating Chapter 14 Step Four: Evaluating the Program PART IV THE PRACTICE Chapter 15 Business and Industry Chapter 16 Government and Public Affairs Chapter 17 Nonprofit Organizations, Health Care, and Education Chapter 18 Trade Associations, Professional Societies, and Labor Unionsshow more

Rating details

152 ratings
3.86 out of 5 stars
5 32% (49)
4 31% (47)
3 29% (44)
2 7% (11)
1 1% (1)
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