Effective Product Marketing Management

Effective Product Marketing Management

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First published in Dutch, this book is written by the man previously responsible for the quality of all Philips products worldwide. It focuses on the management of products through a company's industrial and commercial processes, so that results of sufficient quality reach the customer at the right time. Extensive coverage is given to the organizational problems and issues which lead to quality defects, and is identified in the job function of "Mr X".
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Product details

  • Paperback | 256 pages
  • 156 x 235 x 14mm | 308g
  • Addison Wesley
  • Boston, United States
  • English
  • 0130437875
  • 9780130437877