EFFECTIVE MEDIA RELATIONS

EFFECTIVE MEDIA RELATIONS

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Description

Providing practical help and guidance on how to get the best from working with the media, this guide focuses on three areas - media context, the written press and broadcast media. The media context section covers: an overview of the current media scene, media law, ownership of the media, ethics, new technology and media evaluation. The written press part of the work details: different types of publication, writing for and contacting the press, and "do's and don'ts" of press work. The content and presentational aspects of broadcast media is also covered.show more

Product details

  • Book | 160 pages
  • 134 x 214 x 14mm | 240.4g
  • Kogan Page Ltd
  • London, United Kingdom
  • line drawings, b&w illustrations
  • 0749418567
  • 9780749418564

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6 ratings
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